Google buys DoubleClick Media
Mikey 1 commentEveryone's favourite search engine company has purchased DoubleClick Media for a record 3.1 billion US dollars, a figure which makes the recent Youtube acquisition of 1.65 billion pale in comparison.
Trip Chowdhry, from Global Equities Research said:
"Microsoft gave Google a wake-up call by showing interest in DoubleClick. If Google did not buy DoubleClick, it could have lost out on millions in ad revenue a year to Microsoft."
At last count, Google has more than 11 billion dollars cash to play with.
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Jacko
Saturday 14th April 2007 | 07:49 PMIs there anything google wont buy? What would they want with doubleclick anyway?